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When Julia and Mat Colbron became parents for the first time, they turned to the Internet for guidance and much needed help (as many new parents do). They quickly became overwhelmed by the sheer volume of misleading and contradicting information; product reviews came from consumers trying out free samples with an obligation to the brand supplying them, or blog posts spouted biased advice with some kind of promotional skew.
In the end, it was the advice from other parents that made the most sense, steering them through the challenges and uncertainties of their new and unfamiliar roles.
With this philosophy of parents helping other parents, Julia and Mat founded Tell Me Baby, an online community where parents can swap unbiased, honest advice about products, share their most sacred parenting tips and offer genuine support to each other.
Tell Me Baby has grown into a powerful community. Parents have a place to voice their stories, to learn from other parents in a safe and trusted environment, and to feel a part of something bigger. It’s now the go-to resource to seek clarity about child-related products.
Tell Me Baby is quickly expanding into Australia’s most interactive, respected and talked about digital parenting communities.